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Croma is a consumer electronics and durables retail chain in India. It is run by Infiniti Retail which is a subsidiary company of Tata Group and has 142 stores in 32 cities of the country. Croma’s unique offering includes an omnichannel capability of being able to touch and feel the products, to experience product features such as audio at the touch of their fingertips. Users have the option to purchase the products through online and offline mediums; they can even opt for a store pickup option.
Best of Brands at One Place
The consumer electronics retail brand offers some of the best in class electronics brands under one roof. Some of these are Bose, JBL, Philips, Apple, LG etc. which can conveniently be shopped from their online or offline stores.
Availability of Latest Gadgets
Croma is one of the very few digital-only retail chains in India and offers the latest gadgets as part of its product catalogues. Users can also get introductory deals with newly launched products like freebies, extended warranty and more.
Users can buy gift cards or e-vouchers from Croma Retail and use them on both physical as well as an online store. It is a convenient option for regular shoppers and can also be an excellent gifting choice for a loved one.
Due to its nation-wide presence and reliable logistics and delivery network, Croma propose convenient delivery options. Users can opt for express delivery, next day delivery and even a 3-hour delivery for some of its product in select locations.
Croma was launched in 2006 as a one of a kind electronics only retail store and is currently being managed by Deba Adha and Ajit Joshi. It is owned and operated by Tata Group under its subsidiary company Infiniti Retail and offers a catalogue of over 6000 products. Croma introduced its brand labeled products in 2008 and expanded itself; it is now selling products from around 200 brands and has an estimated annual revenue of Rs 4000 Crore.
